What's in a name?

I have to thank Canadian marketer Jeff Lowe for use and pronunciation of the term marketeer. I had not heard it prior to working with him.

It suggests someone who is more than just a marketer, i.e. just doing a job, and more like someone for whom marketing is part of their essence.

Marketeer also sounds suggestive of a super hero, like The Rocketeer. And let's face it, who doesn't want to equate their life's work with that of a superhero. I know when I tackle daily advertising emergencies, it feels good to know that I'm not just doing a job; I'm saving someone's marketing plan.