And now, back down to earth

Lest I get too overzealous in applauding new technology and all the options it promises to help your product break through, a realistic reminder from Cory Treffiletti at Media Post about using all this new technology power wisely. Results are the bottom line. Gone are the days when marketing was just about feeling good.

Speaking of feeling good, have you hugged your agency today? Corey also talks about what he sees agencies bringing - or continuing to bring - to the table in the future. We've probably all been on one side or the other of a complacent agency. But most of the time, the agencies I've worked with have delivered (despite all the shit we put them through on the client side).